SparkOps — Privacy Notice

Effective date: 30 May 2026

Version: 1.0 (beta)

This privacy notice tells you how AM R Electrical Ltd ("SparkOps", "we", "us") collects and uses personal data when you visit our website, sign up for the beta waitlist, subscribe to a SparkOps plan, or use the SparkOps Telegram bot.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


1. Who we are

Data controller: AM R Electrical Ltd

Trading as: SparkOps

Registered office: 129 Ballygomartin Road, Belfast BT13 3NA, Northern Ireland

Companies House: NI674313

VAT: GB423901713

Contact: sparkops@am-r.pro

ICO registration: to be confirmed (registration in progress at launch)

You can write to us at the address above or email sparkops@am-r.pro about any matter in this notice. We aim to respond within 14 days.


2. What personal data we collect

2a. When you visit https://sparkops.am-r.pro

2b. When you sign up for the beta waitlist

2c. When you subscribe to a SparkOps plan

Stripe Checkout on our behalf

2d. When you use the SparkOps Telegram bot as an owner or engineer

2e. When you issue certificates through the bot

type or photograph

This data is generated by you, on behalf of your business, about your end clients. You are the data controller of the end-client data; we process it on your instructions (see section 7).


3. Why we use this data and our lawful basis

PurposeLawful basis
Showing you the website and waitlist formLegitimate interests (running a business)
Sending you waitlist notifications when you opt inConsent
Operating your paid subscriptionContract performance
Processing card paymentsContract performance
Sending welcome emails and operational noticesContract performance
Running the Telegram bot for paid usersContract performance
Generating EICR / invoice / quote documentsContract performance
Retaining audit logs of signed certificatesLegal obligation (BS 7671, NICEIC), legitimate interests
Detecting abuse, fraud and security incidentsLegitimate interests
Improving our AI prompts and templatesLegitimate interests
Sending occasional product updatesLegitimate interests / consent (you can opt out any time)

We do not sell your personal data, do not use it for advertising profiling, and do not share it with anyone except the processors listed below.


4. Who we share data with (processors and sub-processors)

We use the following carefully chosen services to run SparkOps. Each has a contractual obligation to protect your data on our behalf.

ServiceWhat they receiveWhere they're basedPurpose
Stripe Payments Europe LtdBilling details, card dataIreland (EEA)Payment processing
Hetzner Online GmbHWebsite data, customer records, encrypted backupsGermany (EU)Web hosting
Telegram Messenger LLPBot messages, voice notes, photosUK & globalMessaging delivery
Anthropic PBCBot message content (text + photo content) when AI features are usedUSA (data processing in EU when available)AI cert drafting, vision photo analysis
OpenAI LLCVoice transcription audioUSAVoice-to-text
Ollama (local)Bot message content for cheap routine tasksOur server (UK / Germany)Local AI model — no data leaves our infrastructure
Backblaze Inc.Encrypted weekly archive of all SparkOps dataUSA (data encrypted at rest with a key we hold, not them)Off-site backup
IONOS SEEmail (sparkops@am-r.pro)Germany (EU)Inbound and outbound email
GitHub Inc.Source code only — no personal dataUSACode version control

We will tell you in advance before adding a new processor that affects personal data.

Where a processor is outside the UK / EEA, we rely on either an adequacy decision (such as the UK extension to the EU-US Data Privacy Framework, where applicable) or standard contractual clauses (SCCs) approved by the ICO.


5. How long we keep your data

Data typeRetention period
Website access logs14 days
Waitlist signupsUntil you ask us to delete, or 24 months of inactivity
Account / billing recordsDuration of subscription + 7 years (UK tax law)
Generated certificates and audit logsDuration of subscription + 7 years (BS 7671, NICEIC)
Telegram bot conversation stateDuration of subscription, then 90 days
Encrypted off-site backups12 months rolling
Cancelled accounts (operational data)Deleted within 30 days after the end of the paid period; billing records retained as above

If a legal hold applies (e.g. an open dispute, an ICO investigation, an HMRC audit), we may retain affected data longer until the matter is closed.


6. Your rights under UK GDPR

You can:

To exercise any right, email sparkops@am-r.pro. We will respond within one month. There is no fee for the first reasonable request.


7. End-client data (data you put through the bot)

When you use SparkOps to generate a cert for one of your clients (e.g. Mrs Smith at 42 Oak Lane), you are the data controller of that information — not us. We are merely the data processor acting on your instructions.

This means:

delete it on your instruction

a relationship with them — you do)

A separate Data Processing Agreement (DPA) is incorporated by reference into our Terms of Service and applies whenever you put end-client personal data through the bot.


8. Security

the key never leaves our control.

becoming aware, as required by UK GDPR.


9. Children

SparkOps is a B2B tool for electrical contractors. We do not knowingly collect data from anyone under 16. If you believe we have, contact us and we will delete it.


10. Cookies

The SparkOps website uses no third-party cookies for analytics or advertising. We do not embed Facebook pixels, Google Analytics, or similar. The only data the site logs is what we list in section 2a, kept 14 days.


11. Changes to this notice

We may update this notice. Material changes will be emailed to current subscribers. The latest version always lives at https://sparkops.am-r.pro/privacy with a version number and effective date.


Questions? sparkops@am-r.pro — we genuinely read these.