Effective date: 30 May 2026
Version: 1.0 (beta)
This privacy notice tells you how AM R Electrical Ltd ("SparkOps", "we", "us") collects and uses personal data when you visit our website, sign up for the beta waitlist, subscribe to a SparkOps plan, or use the SparkOps Telegram bot.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data controller: AM R Electrical Ltd
Trading as: SparkOps
Registered office: 129 Ballygomartin Road, Belfast BT13 3NA, Northern Ireland
Companies House: NI674313
VAT: GB423901713
Contact: sparkops@am-r.pro
ICO registration: to be confirmed (registration in progress at launch)
You can write to us at the address above or email sparkops@am-r.pro about any matter in this notice. We aim to respond within 14 days.
Stripe Checkout on our behalf
type or photograph
This data is generated by you, on behalf of your business, about your end clients. You are the data controller of the end-client data; we process it on your instructions (see section 7).
| Purpose | Lawful basis |
|---|---|
| Showing you the website and waitlist form | Legitimate interests (running a business) |
| Sending you waitlist notifications when you opt in | Consent |
| Operating your paid subscription | Contract performance |
| Processing card payments | Contract performance |
| Sending welcome emails and operational notices | Contract performance |
| Running the Telegram bot for paid users | Contract performance |
| Generating EICR / invoice / quote documents | Contract performance |
| Retaining audit logs of signed certificates | Legal obligation (BS 7671, NICEIC), legitimate interests |
| Detecting abuse, fraud and security incidents | Legitimate interests |
| Improving our AI prompts and templates | Legitimate interests |
| Sending occasional product updates | Legitimate interests / consent (you can opt out any time) |
We do not sell your personal data, do not use it for advertising profiling, and do not share it with anyone except the processors listed below.
We use the following carefully chosen services to run SparkOps. Each has a contractual obligation to protect your data on our behalf.
| Service | What they receive | Where they're based | Purpose |
|---|---|---|---|
| Stripe Payments Europe Ltd | Billing details, card data | Ireland (EEA) | Payment processing |
| Hetzner Online GmbH | Website data, customer records, encrypted backups | Germany (EU) | Web hosting |
| Telegram Messenger LLP | Bot messages, voice notes, photos | UK & global | Messaging delivery |
| Anthropic PBC | Bot message content (text + photo content) when AI features are used | USA (data processing in EU when available) | AI cert drafting, vision photo analysis |
| OpenAI LLC | Voice transcription audio | USA | Voice-to-text |
| Ollama (local) | Bot message content for cheap routine tasks | Our server (UK / Germany) | Local AI model — no data leaves our infrastructure |
| Backblaze Inc. | Encrypted weekly archive of all SparkOps data | USA (data encrypted at rest with a key we hold, not them) | Off-site backup |
| IONOS SE | Email (sparkops@am-r.pro) | Germany (EU) | Inbound and outbound email |
| GitHub Inc. | Source code only — no personal data | USA | Code version control |
We will tell you in advance before adding a new processor that affects personal data.
Where a processor is outside the UK / EEA, we rely on either an adequacy decision (such as the UK extension to the EU-US Data Privacy Framework, where applicable) or standard contractual clauses (SCCs) approved by the ICO.
| Data type | Retention period |
|---|---|
| Website access logs | 14 days |
| Waitlist signups | Until you ask us to delete, or 24 months of inactivity |
| Account / billing records | Duration of subscription + 7 years (UK tax law) |
| Generated certificates and audit logs | Duration of subscription + 7 years (BS 7671, NICEIC) |
| Telegram bot conversation state | Duration of subscription, then 90 days |
| Encrypted off-site backups | 12 months rolling |
| Cancelled accounts (operational data) | Deleted within 30 days after the end of the paid period; billing records retained as above |
If a legal hold applies (e.g. an open dispute, an ICO investigation, an HMRC audit), we may retain affected data longer until the matter is closed.
You can:
To exercise any right, email sparkops@am-r.pro. We will respond within one month. There is no fee for the first reasonable request.
When you use SparkOps to generate a cert for one of your clients (e.g. Mrs Smith at 42 Oak Lane), you are the data controller of that information — not us. We are merely the data processor acting on your instructions.
This means:
delete it on your instruction
a relationship with them — you do)
A separate Data Processing Agreement (DPA) is incorporated by reference into our Terms of Service and applies whenever you put end-client personal data through the bot.
the key never leaves our control.
becoming aware, as required by UK GDPR.
SparkOps is a B2B tool for electrical contractors. We do not knowingly collect data from anyone under 16. If you believe we have, contact us and we will delete it.
The SparkOps website uses no third-party cookies for analytics or advertising. We do not embed Facebook pixels, Google Analytics, or similar. The only data the site logs is what we list in section 2a, kept 14 days.
We may update this notice. Material changes will be emailed to current subscribers. The latest version always lives at https://sparkops.am-r.pro/privacy with a version number and effective date.
Questions? sparkops@am-r.pro — we genuinely read these.